Overwhelmed cocktail industry

The pre cocktails after last year’s triumph, then ushered in the market has shrunk dramatically. Mother Bairun company shares released a quarterly report, according to the announcement, this year 1 – 3 months achieved revenues of 2.16 billion yuan over the same period last year was 8.1 billion yuan, compared to the same period plummeted 73.3%; net loss of 6357 million yuan, a loss of up to 850 million yuan, decline rate is as high as amazing 741.16%. Not only that, the earnings report, the company expects 1 – June will be a loss of 50 million yuan – $100 million. Insiders pointed out that the pre adjusted cocktail market to follow the trend of serious, serious excess capacity of the market, the homogenization of competition, the industry’s gross profit fell fast, which led to a rapid decline in performance. In addition, experts have questioned, last year Bairun acquired the main Bacchus wine. During Bairun shares achieve net profit of 315 million yuan, and only a year later. Bairun results in the face, probably is a result of capital operation.
Big dive
Following last year fourth quarter net profit of the huge loss of 2 billion yuan, Bairun shares once again into a loss, according to a quarterly earnings report shows, this year 1 – 3 months achieve operating income of 216 million yuan, decreased 73.3% compared to the same period last year; attributable to shareholders of the company’s net profit of 6357 000000 yuan, than the same period last year reduced 120.18%. Not long ago, announced the launch of a high-profile 2 series of new products, the bartender for the upcoming season full of confidence. However, the mother of the shares of the company is clearly the judgment of the market appears to be more rational.
Statistics show that the relevant information, 100 run is expected this year 1 – June will be a loss of 50 million yuan – $, which means that the company’s loss in the two quarter of this year, or will expand.
For Bairun’s performance a year like a waterfall of the initiator, the earnings report pointed out that the company’s operating income decreased mainly Bacchus wine main business income compared with last year decline in the same period due to a significant reduction in.
In this regard, the industry analysis, as one hundred run the main business segment, its market performance can directly reflect the profitability of the parent company.
Imbalance of supply relation
It is understood that the same period last year, the pre tune of the peak period, the industry development momentum is fierce, a number of beverage giants and wine prices have launched their own products. However, the pre tune cocktail industry is still in the introduction and consumer education and training stage, is now over development, industry capacity has been close to the critical point, leading to fierce competition. Pre tune the cocktail industry not only did not expect the formation of rapid growth, but also shrinking trend. Yanghe, Shanxi Fenjiu, Luzhou and other enterprises have suspended the project pre cocktails, black food even at a public auction of the way of the transfer of pre cocktails production line.
? Brand Research Institute of food and beverage industry researcher Zhu Dan Peng said, the market launch of the pre cocktails products mostly for soup do not change, product homogenization serious intermingled, resulting in gross margin speed decreased, but also affect the performance.
Dealer overwhelmed
Market suddenly turns cold, once triumph also suffered a dynamic sales are sluggish, channel inventory tall look forward to of the embarrassing situation, in this regard Bairun shares in earnings admit, dealer inventory digestion is still required for the second quarter of this year, is expected to in the second quarter to gradually recovered to the normal level of sales.
It is understood that the dealer to take a revolving fund policy, dealers need to pay in advance for a month, the manufacturer according to the predetermined amount of production. However, due to the early market overheating, many dealers blindly into the market, or overestimate the market potential, resulting in a large number of dealers to produce pressure. Insiders pointed out that enterprises for presetting cocktails market overly optimistic estimates, was originally formulated the strategy and the actual market situation offset; and dealers look for market Huopu, in order to complete the sales task large speculative pressure goods, once the sales slowdown, will directly lead to the excessive expansion of deposits and Qu Daoku, affected corporate performance.
?? A reluctant revealed name dealers broke the news, in fact before the stock is not caused by the rapid expansion of market and rapid development of dealer team relationship. 2015 national dealer team from more than 400 before the development of more than 1000. Dealer’s rapid growth rate is much faster than the growth rate of market share. That is, before the prosperity of the scene, which is not a false prosperity of the factors.
At the same time, the liquor marketing expert Jin Yufeng pointed out that the speed of moving sales slowed, forcing the cost of the regular channels outside the cost of additional subsidies to the dealer promotions, which is one of the reasons for the decline in net profit.

Daily routine for prevention of fatty liver

Fatty liver is refers to the liver cells due to various causes of excessive accumulation of fat, so in daily life should be how to prevent fatty liver? Today, take you to understand the next bar.
Fatty liver people should pay attention to the nutrition element of reasonable collocation, which increase the protein intake, pay attention to the quality and quantity of fat and carbohydrate diet should be appropriate, the restriction of monosaccharide and disaccharide intake.
Need to be reminded, fatty liver should be to low-fat diet is appropriate, and the vegetable fat to be dominated, as far as possible eat some monounsaturated fatty acids (such as olive oil, rapeseed oil, tea oil, etc.), try to eat some saturated fatty acids (such as lard, butter, suet, yellow oil, butter, etc.), also should limit cholesterol intake, such as animal liver, brain, egg yolks, eggs, squid and other. In carbohydrate intake, should eat some low carbohydrate diet, can not eat food rich in mono – and disaccharides, such as high sugar cakes, ice cream, dried dates, and candy.
Fatty liver people should also resolutely get rid of bad eating habits, the implementation of regular meals a day. Long term heavy drinking can cause fatty liver, should be determined to quit drinking. At the same time, excessive feeding, eating snacks, night food, eating, and the excessive pursuit of high grade high calorie flavor of food will cause excessive accumulation of fat in the body, so should try to avoid.
Diet without the law, as often do not eat breakfast, or meals hunger and satiety will not disrupt the body’s metabolic dynamic, which provide the conditions for the onset of obesity and fatty liver. Studies have indicated that, in the same case, the amount of energy intake in the same day, fixed in the evening too much to eat more than the regular points 3 times more likely to get fat. In addition, eating too fast is not easy to produce a sense of fullness, prone to excessive energy intake due to obesity.

Difficulties in catering management


Food and beverage this road, the success of others may not be easily copied, but the failure of the pit can be avoided to step down. Chinese style catering operation of the nine pits, you jump into the estimate will not come.

1 spent a lot of money, did not find the right needs

In the United States to do the survey statistics, 42% of people think that they do not start a business failure, because the direction is wrong, the demand did not engage in.

Restaurant, marketing can do hype, eventually presented to the consumer, is nothing less than products and experience (service and environment). Currently available in the market accounted for a place or an extreme products, or products with high price; and from experience. This is a variable, and should keep pace with the times, sea fishing service does not apply in all restaurants, old man like intimate, young people do not want to be disturbed.

For the needs of the market and the two should pay attention to: one is the personal needs or of the small groups of demand as the needs of the public, the second is to find the demand for and be seen a lot of people into the oversupply.

Lao Yu worked as a cook for more than ten years, and later opened a 300 square meters of the restaurant in a small city in the south suburb, main dishes, game like. I did cook, two sons is a block is a pan, it seems that can do. However, the opening of the first month of business in general, two months, three months after the business has not changed but more deserted. No more than the old thinking, while cold, push for Hot pot mutton pot, but business is still no improvement.

Where is the problem? Not understand local needs of customers in the old than. Restaurant is located in the suburbs, residents of nearby residents are given priority to, they go out to work during the day, lunch will not be in the vicinity of dinner, usually go home at night to eat. Dinner, then like to the urban areas more advanced some restaurants to eat restaurant. The only possibility is that breakfast is the only one they need. Old I did not want to know these, for granted, the shop, the natural business has been very good.

There are a lot of food and beverage investors, like through the subjective assumption, especially in the successful food and beverage brands to taste the dishes, combined with personal understanding to determine the dishes strategy. Direction is wrong, and then efforts are wrong. Similarly, the restaurant business is also true. Did not find the customer’s needs, not to locate the restaurant you may just your home dining hall.

2 partner of the Chinese style

The concept of a partner is very popular, as well as the restaurant area, but also the restaurant staff have developed into a partner, everyone became a master.

However, in the choice of partners, many teams can only stand by not bitter. The first time from home money into the company, three times second times, there must be a partner does not agree.

Local people tend to want to do business in the emotional and business separately, but the problem often want to use emotions to solve. Brothers out afterwards, but in fact in the reckoning process, brother will not kiss. House red net reporter have witnessed, around some friends because together a secondary industry, becomes a stranger.

Business, all Lilai all profits go to, delays in the sweetness, the partners often as the brothers as enemies.

There are many catering enterprises, there are many senators have occupation managers. We can always see the friction between the occupation managers and veterans. Finally, the whole team split.

3 work, mixed circle mixed network

The State encourages entrepreneurship, and founded the threshold of the company has almost minimum, a yuan of money to run the company, so we can see many brands of the founder of the various, in a range of products service, using the Internet to get the theory as their original, pointing the entire industry seems like cooking a small fish.

This kind of people like mixed activities, and the industry’s celebrity photo, change a card is sent to the circle of friends, seems to be very familiar with the same; in fact, its operating restaurant neither characteristics, performance is not good.

Circle can let you increase your knowledge, improve skills, looking for business opportunities, but after all, is to do the product. In particular, an entrepreneur, just opened a shop on the lecture experience, is not far away. The success of the people, are down to earth step by step out of the.

Excessive packaging, it is bound to allow consumers to produce high expectations. When the product and experience can not keep up, the accumulated difference, enough to destroy the one hundred circles of the accumulation of fame.

Rely on nothing to reduce the pressure

Five cheap health food as long as it can be quickly reduced pressure

Five kinds of cheap food


Celery crisp and delicious, is a common food in many families. But I think a lot of people don’t know much about eating celery. In the celery is rich in tryptophan, this substance can promote the body to secrete brain serotonin, this substance can be very good to play the role of auxiliary sleep and regulate mood.

In addition, the celery is also implied in the ingredients, the substance itself has a certain stabilizing effect, so people often eat to help stabilize mood, eliminate the sense of pressure.


Banana is not only soft and delicious, but also has a wealth of nutritional value, can meet the needs of all kinds of nutrients in human growth, but also an excellent decompression of food.

Contain rich potassium in the banana, the substance is intake of the human body to keep the balance of electrolytes in the body, which makes the neural muscle is in a state of excitement, but also can be a very good coordination of myocardial systolic and diastolic function, making the body’s blood pressure in a relatively normal state, these factors are an important component of the stable mood.

At the same time, the banana also contains serotonin substances, which is also to promote the mood of pleasure, adjust the bad mood of the important ingredients. So, for some of the mood is not good, the pressure of the people, in the daily amount of more than a few bananas to eat more bananas, to help their decompression.


Tomatoes contain a precious tomato red element, this material has strong antioxidant activity, to in excess of free radical elimination, to some relief effect, and that it can well protect the body from free radical attacks and protection to the skin is also excellent. In addition, the tomato contains vitamin C, which is important to ease the emotional tension of the ingredients.

At the same time, the tomato is also rich in citric acid and malic acid composition, these two kinds of acid substances in the body to the fatigue component of lactic acid to eliminate, so as to eliminate the purpose of fatigue.

Whole wheat bread

Whole wheat bread is now the choice of many of the pursuit of the health of the people are more favored, and whole wheat bread contains rich cellulose and vitamin, these substances required to supplement the human body at the same time, but also improve intestinal health and avoid physical fatigue feeling.

In addition, the whole wheat bread contains rich in tryptophan, amino acids and other nutrients, and the two substances are important components required by the brain, so the pressure when eat whole wheat bread can add tryptophan and amino acids to the brain quickly, thereby improving the serum levels of brain neurotransmitters, to a certain degree of sedation.


In spinach is rich in potassium, this substance can be very good to promote and regulate the content of the body’s endothelial alcohol, which is conducive to the birth of the feeling of happiness, to help the mood.

At the same time, in the spinach also contains rich health a, B, D, nutrition, these substances can be very good to help people walked out from the restless mood. And spinach is also rich in vitamins and dopamine, which is a hormone dopamine is conducive to ease the mood, so often eat spinach is an excellent pressure relief.

Method for preventing pressure generation

1, movement

Life is not rest, it is exercise. For some of the pressure of the people, might as well through the motion to ease. In the process of movement can effectively promote the blood circulation in the body, causes the blood vessels in an extended state to effective to nerve excitability, which to relieve nervous tension is excellent.

In addition in the process of exercise, the body will secrete a hormone, this kind of material itself has the pleasure of nerve, the role of exciting, so the movement can greatly reduce the psychological pressure.

2, learn to talk

When the pressure, we must first learn to talk, whether to family, friends, colleagues and other Tucao, will make their hearts of stagnation and trouble entirely carefree vent out, so allow yourself to become more relaxed and safe, so that we can play to the relief of.

Otherwise, always will be dissatisfied with the depression in the heart, not to vent, it will make the quantitative cause a qualitative change, thus the pressure overflow!

Weight control can prevent cancer

As a health industry practitioners, often encounter counterparts, said: this topic we have done. That is true, but another brutal reality is, health rumors are also faces, they continue to emerge, there is always believed.

So to do health science, and constantly repeat the things done, reiterated that it is inevitable drop.

Obesity will cause cancer, obesity will cause cancer, obesity will cause cancer! Important thing to say three times……

prevent cancer

Many people do not know: a fat ten cancer

Obesity is the number one cause of cancer, the point of view has been identified for many years.

According to the World Cancer Research Fund (World Cancer Research Fund) report, there is sufficient evidence to show that: obesity will increase risk of 10 kinds of cancer, including colon cancer, esophageal cancer, pancreatic cancer, kidney cancer, uterine cancer, breast cancer, ovarian cancer, gallbladder cancer, prostate cancer (late) and hepatocellular carcinoma (HCC).

However, not all people know.

For example, in the Hongkong Special Economic Zone, the survey said 99.6% people do not know the central obesity can cause cancer.

And is not limited to domestic, the recent British a statistics show, 40% of Britons do not know bad meal diet may increase the risk of cancer, 41% of Britain did not know that obesity can cause cancer, 54% of British adults not clear lack of exercise can increase the likelihood of cancer.

The four elements of the first cancer weight

Statistics show that 1/3 of the common cancer, can be adjusted by adjusting the 4 factors to avoid. These factors include weight, diet, exercise, and alcohol intake.

Weight is one of the most important things in the prevention of cancer. Weight is too large, not only improve the risk of cancer, may also get type 2 diabetes, joint disease, heart disease and other chronic diseases ”gifts.” What’s more, it is the most difficult thing to do, and to control the weight of the body.

With the improvement of living standards, the difficulty of a healthy diet is also more and more big, binge overeating, ready to eat food and busy modern way of life, a healthy diet of three enemies.

The best exercise 30 minutes a day is not much, even if it is just walking to go shopping, doing housework and walking in the office, but not many people can insist.

The right way to treat alcohol is very simple: try to drink less, do not drink, do not drink.